From the article:
this festival is hosted by Pitchfork Media, the online music magazine that in recent years has become a commanding authority within the indie-music scene. Over three days in July, 46 acts — ranging from the recently reunited 1990s rock band Pavement to the weird, raunchy Jamaican-inspired dance group Major Lazer — blew the collective minds of 54,000 people (average age: 27) in Chicago’s unglamorous, nonlakefront Union Park. “Rock used to be one living cell,” says Victoria Legrand, vocalist for the dreamy pop duo Beach House, which performed on the third day of the festival. “It was all grunge or all metal. But I’m glad it’s not like that anymore. The cells are dividing.”
The numbers back her up. U.S. album sales have dropped 38% in the past decade — but at the same time, there’s more music out there than ever before. In 2005, according to Nielsen SoundScan, 60,000 new albums were released in the U.S.; by 2009, the number had risen to almost 100,000. Factor in the millions of songs being downloaded for free on file-sharing systems like BitTorrent or being swapped on social-networking sites like MySpace and you’ve got a picture of how most industry insiders see the music business: fragmented, lawless and less and less profitable. Yet flourishing among those fragments is Pitchfork.